When Adolphus A. Busch V, the great-great-grandson of Eberhard Adolphus Anheuser Busch, announced the launch of his Colorado-based cannabis brand on October 10, people were quick to complain about big alcohol’s infiltration of legal weed. But the Colorado State University graduate told Thomas Mitchell that Budweiser and its parent company, Anheuser-Busch InBev, have nothing to do with his new venture, ABV Cannabis Co.

According to Adolphus V, he started his company with only a “small investment” from his father, Adolphus Busch IV (the last Busch to control Anheuser-Busch), and that came after several years of grinding through the beginning of Colorado’s recreational pot industry. Now he’s selling CO2-extracted hash pens across Colorado, with plans to expand into flower sales and jump into other states soon.

Adolphus A. Busch V got his start in the cannabis industry right after he graduated from CSU, first working with BioTrackTHC and then moving to Lightshade to learn the retail side of the industry. From there, he moved on to Keef Cola, where he worked in sales; he left there in August 2017 to start his own company.

“I have always had an entrepreneurial spirit,” Busch says. “I wanted to start a business of my own since high school. I was working on business plans in college, but knew it would be smart to work in the industry and learn the ins and outs before I went down my own path. My goal is to create a legacy of my own similar to how my great-great grandfather created Anheuser-Busch.”

While he brings to his enterprise the family name and the family commitment to “consistent, quality products,” Busch says that “we are not affiliated or otherwise associated with Anheuser-Busch InBev…my goal is to create a company of my own and to give back when and where we can.”